{"id":2584182063189,"title":"Now Foods, True Focus, 90 Veg Caps","handle":"true-focus-11914","description":"\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t Norepinephrine and Dopamine are key neurotransmitters for the maintenance of alertness and mental acuity and for promoting a feeling of general well-being.* These two neurotransmitters are produced in the body from the amino acid precursors L-Tyrosine and L-Phenylalanine.* This conversion process also requires Vitamins C and B-6 as cofactors.* Now True Focus combines these important nutrients with other ingredients like Ginkgo biloba and DMAE to complement this formula.* \nNatural color variation may occur in this product.\n\t\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Benefits\u003c\/strong\u003e\u003cbr\u003e\n\t\u003cbr\u003e Amino Acids, Ginkgo and DMAE.\nPlus CoQ10 and Grape Seed Extract.\nNeurotransmitter Support*.\nDietary Supplement. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \n\u003cstyle type=\"text\/css\"\u003e\n.auto-style1 {\n\ttext-align: right;\n}\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"prodSupCls\"\u003e\u003ctable cellpadding=\"3\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\u003ctd colspan=\"3\"\u003e\n\u003cstrong style=\"font-size:16px;\"\u003eSupplement Facts \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd class=\"auto-style1\" colspan=\"3\"\u003e\u003cstrong\u003eServing Size: 2 Veg Capsules\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 25px; width: 198px;\"\u003e\u003c\/td\u003e\n\t\t\u003ctd style=\"height: 25px\"\u003e\u003cstrong\u003eAmount Per Serving\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\u003ctd style=\"height: 25px\"\u003e\u003cstrong\u003e%Daily Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\t\tVitamin C (from Potassium Ascorbate)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t36 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tVitamin B-6 (from Pyridoxine HCL)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t12 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t706%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tPotassium (from Potassium Ascorbate)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t10 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t\u0026lt;1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tL-Tyrosine (Free-From)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t800 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\t\tL-Phenylalanine (Free-Form)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t300 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tTaurine (Free-Form)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t100 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tGrape Seed Extract (Vitis vinifera) (Standardized for Polyphenols)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t80 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tPotassium Ascorbate Powder\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t60 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tDMAE (from Dimethylaminoethanol Bitartrate))\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t60 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tGinkgo Extract (Ginkgo biloba) (leaf) (50:1 Standardized Extract, min. 24% \n\tGinkgoflavonglycosides \u0026amp; 6% Terpene Lactones)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t40 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tCoQ10 (Coenzyme Q10) (as Ubiquinon)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t10 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"3\"\u003e\n\t\t† Daily Value not established.\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"3\"\u003e\n\t\t\t\u003cstrong\u003eOther Ingredients: \u003c\/strong\u003eCellulose (capsule), Magnesium \n\t\t\tStearate (vegetable source) and Silica.\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuggestions\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e Take 2 capsules daily between meals.\n \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpecial Note\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\tNot manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e For adults only. Consult physician if pregnant\/nursing, taking medication, or have a medical condition. Phenylketonurics (PKU): This product contains L-Phenylalanine. Keep out of reach of children.\nStore in a cool, dry place after opening.\nDo not eat freshness packet. Keep in bottle. \u003cbr\u003e\u003cbr\u003e","published_at":"2019-05-28T02:59:19-07:00","created_at":"2019-05-28T02:59:20-07:00","vendor":"Now Foods","type":"Other Eye Support Products","tags":["Ailment Cataracts","Ailment Dry Eye Syndrome","Ailment Macular Degeneration","Ailment Tearing","Ailment Uveitis","Benefits Anti-Inflammatory Support","Benefits Eye Health Support","Benefits Increase Density In Retina","Benefits Protect from UV Light","Benefits Protects Against Cell Damage","Benefits Relief From Irritability","Benefits Vision Support","Body Part\/Organ Eye","Brand_Now Foods","Offer_More_Than_50%_Off","Price_$ 5 - $ 10","Symptoms Burning Sensation","Symptoms Dryness","Symptoms Eye Fatigue","Symptoms Eye Inflammation","Symptoms Irritation","Symptoms Itchy Eyes","Symptoms Red Eyes","Vitamins\u0026Supplements","VNS_E","VNS_EyeSupport","VNS_OtherEye SupportProducts"],"price":1268,"price_min":1268,"price_max":1268,"available":true,"price_varies":false,"compare_at_price":2199,"compare_at_price_min":2199,"compare_at_price_max":2199,"compare_at_price_varies":false,"variants":[{"id":32896927072341,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"11914","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Now Foods, True Focus, 90 Veg Caps","public_title":null,"options":["Default Title"],"price":1268,"weight":182,"compare_at_price":2199,"inventory_management":"shopify","barcode":"733739001573","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.herbsdaily.com\/cdn\/shop\/products\/68836_6eeb6e95-3e8f-4270-9c7d-0c896dd3876f.jpg?v=1709624220"],"featured_image":"\/\/www.herbsdaily.com\/cdn\/shop\/products\/68836_6eeb6e95-3e8f-4270-9c7d-0c896dd3876f.jpg?v=1709624220","options":["Title"],"media":[{"alt":null,"id":23590545293397,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/www.herbsdaily.com\/cdn\/shop\/products\/68836_6eeb6e95-3e8f-4270-9c7d-0c896dd3876f.jpg?v=1709624220"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/www.herbsdaily.com\/cdn\/shop\/products\/68836_6eeb6e95-3e8f-4270-9c7d-0c896dd3876f.jpg?v=1709624220","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cstrong\u003eProduct Description\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \t\t\t\t\t\t\t \t\t\t\t\t\t\t \t\t\t\t\t\t\t Norepinephrine and Dopamine are key neurotransmitters for the maintenance of alertness and mental acuity and for promoting a feeling of general well-being.* These two neurotransmitters are produced in the body from the amino acid precursors L-Tyrosine and L-Phenylalanine.* This conversion process also requires Vitamins C and B-6 as cofactors.* Now True Focus combines these important nutrients with other ingredients like Ginkgo biloba and DMAE to complement this formula.* \nNatural color variation may occur in this product.\n\t\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Benefits\u003c\/strong\u003e\u003cbr\u003e\n\t\u003cbr\u003e Amino Acids, Ginkgo and DMAE.\nPlus CoQ10 and Grape Seed Extract.\nNeurotransmitter Support*.\nDietary Supplement. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e \n\u003cstyle type=\"text\/css\"\u003e\n.auto-style1 {\n\ttext-align: right;\n}\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"prodSupCls\"\u003e\u003ctable cellpadding=\"3\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\u003ctd colspan=\"3\"\u003e\n\u003cstrong style=\"font-size:16px;\"\u003eSupplement Facts \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd class=\"auto-style1\" colspan=\"3\"\u003e\u003cstrong\u003eServing Size: 2 Veg Capsules\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"height: 25px; width: 198px;\"\u003e\u003c\/td\u003e\n\t\t\u003ctd style=\"height: 25px\"\u003e\u003cstrong\u003eAmount Per Serving\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\u003ctd style=\"height: 25px\"\u003e\u003cstrong\u003e%Daily Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\t\tVitamin C (from Potassium Ascorbate)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t36 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tVitamin B-6 (from Pyridoxine HCL)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t12 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t706%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tPotassium (from Potassium Ascorbate)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t10 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t\u0026lt;1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tL-Tyrosine (Free-From)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t800 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\t\tL-Phenylalanine (Free-Form)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t300 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tTaurine (Free-Form)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t100 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tGrape Seed Extract (Vitis vinifera) (Standardized for Polyphenols)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t80 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tPotassium Ascorbate Powder\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t60 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tDMAE (from Dimethylaminoethanol Bitartrate))\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t60 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tGinkgo Extract (Ginkgo biloba) (leaf) (50:1 Standardized Extract, min. 24% \n\tGinkgoflavonglycosides \u0026amp; 6% Terpene Lactones)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t40 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\t\u003ctd style=\"height: 23px; width: 198px;\"\u003e\n\tCoQ10 (Coenzyme Q10) (as Ubiquinon)\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t10 mg\u003c\/td\u003e\n\u003ctd style=\"height: 23px\"\u003e\n\t\t\t† \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"3\"\u003e\n\t\t† Daily Value not established.\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"3\"\u003e\n\t\t\t\u003cstrong\u003eOther Ingredients: \u003c\/strong\u003eCellulose (capsule), Magnesium \n\t\t\tStearate (vegetable source) and Silica.\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuggestions\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e Take 2 capsules daily between meals.\n \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpecial Note\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\tNot manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.\n\t\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e For adults only. Consult physician if pregnant\/nursing, taking medication, or have a medical condition. Phenylketonurics (PKU): This product contains L-Phenylalanine. Keep out of reach of children.\nStore in a cool, dry place after opening.\nDo not eat freshness packet. Keep in bottle. \u003cbr\u003e\u003cbr\u003e"}
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Product Description
Norepinephrine and Dopamine are key neurotransmitters for the maintenance of alertness and mental acuity and for promoting a feeling of general well-being.* These two neurotransmitters are produced in the body from the amino acid precursors L-Tyrosine and L-Phenylalanine.* This conversion process also requires Vitamins C and B-6 as cofactors.* Now True Focus combines these important nutrients with other ingredients like Ginkgo biloba and DMAE to complement this formula.* Natural color variation may occur in this product.
Product Benefits
Amino Acids, Ginkgo and DMAE. Plus CoQ10 and Grape Seed Extract. Neurotransmitter Support*. Dietary Supplement.
Ingredients
Suggestions
Take 2 capsules daily between meals.
Special Note
Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Warnings
For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Phenylketonurics (PKU): This product contains L-Phenylalanine. Keep out of reach of children. Store in a cool, dry place after opening. Do not eat freshness packet. Keep in bottle.
Norepinephrine and Dopamine are key neurotransmitters for the maintenance of alertness and mental acuity and for promoting a feeling of general well-being.* These two neurotransmitters are produced in the body from the amino acid precursors L-Tyrosine and L-Phenylalanine.* This conversion process also requires Vitamins C and B-6 as cofactors.* Now True Focus combines these important nutrients with other ingredients like Ginkgo biloba and DMAE to complement this formula.* Natural color variation may occur in this product.
Product Benefits
Amino Acids, Ginkgo and DMAE. Plus CoQ10 and Grape Seed Extract. Neurotransmitter Support*. Dietary Supplement.
Ingredients
Supplement Facts | ||
Serving Size: 2 Veg Capsules | ||
Amount Per Serving | %Daily Value | |
Vitamin C (from Potassium Ascorbate) | 36 mg | 40% |
Vitamin B-6 (from Pyridoxine HCL) | 12 mg | 706% |
Potassium (from Potassium Ascorbate) | 10 mg | <1% |
L-Tyrosine (Free-From) | 800 mg | † |
L-Phenylalanine (Free-Form) | 300 mg | † |
Taurine (Free-Form) | 100 mg | † |
Grape Seed Extract (Vitis vinifera) (Standardized for Polyphenols) | 80 mg | † |
Potassium Ascorbate Powder | 60 mg | † |
DMAE (from Dimethylaminoethanol Bitartrate)) | 60 mg | † |
Ginkgo Extract (Ginkgo biloba) (leaf) (50:1 Standardized Extract, min. 24% Ginkgoflavonglycosides & 6% Terpene Lactones) | 40 mg | † |
CoQ10 (Coenzyme Q10) (as Ubiquinon) | 10 mg | † |
† Daily Value not established. | ||
Other Ingredients: Cellulose (capsule), Magnesium Stearate (vegetable source) and Silica. |
Suggestions
Take 2 capsules daily between meals.
Special Note
Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Warnings
For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Phenylketonurics (PKU): This product contains L-Phenylalanine. Keep out of reach of children. Store in a cool, dry place after opening. Do not eat freshness packet. Keep in bottle.
*LIST PRICES: Often pricing of an item on this site is provided in terms of a discount to a List Price, which is the price of the item as provided to us by a manufacturer or vendor before discounts are taken. It is important to keep in mind that the List Price may not be the prevailing market price or the regular retail price.